Collateral Rebranding
The Fulton County Arts Council encourages the community to partake in and enjoy the talents of the arts and artistry. In 2017, the association focused on redesigning its current promotional materials for its centers. The new materials needed to have “movement” and awaken the senses. We wanted to distinguish each art center with a designated color and art theme specific to that facility.
A stimulating and unified identity that spoke to the essence of the arts was born. The new, visually powerful and dynamic colors, type and imagery were applied to brochures, posters, banners, website and other materials.