Logos, Graphic Items For Use Online And In Social Media, Pop Up Banners, Web Design
For the campaign, I created a young, hip, fresh, and inclusive brand that aroused the senses and motivated children and families to engage with the mobile farmers for fresher produce and living healthier lifestyles. Developing a typographic solution that was emotionally charged and factually driven on multiple sides of this social-awareness topic was our main objective. To do this, we utilized colorful graphic elements and matched them with a bold serif font to bring attention the initiative.
The campaign reached 500,000 DeKalb County residents with increased truck stop inquiry by 65% and increased sales 37% from the previous years.