Branding And Print Design, Merchandising
Mitchell Entertainment Group & Associates (MEGA) is music label that was in need of a brand identity and company collateral. The vision was to build an easily transferable brandmark and convey the youthful and fun music experience it provides to its artists.
I wanted the brandmark to express the transformative nature of music through moving equalizer bars. I decided to use the orange’s creative personality with red’s vigorous magnetism for an energetic appeal. The stylish brandmark was incorporated throughout all branding materials from the company’s stationery to merchandise.